I
prefaced my comments with my background, to illustrate that my knowledge of the
gambling industry comes from that of the industry itself, not as a clinical
researcher working with problem gamblers.
My research objective has always been to provide my clients and
employers with honest information to help them optimize lottery games so that
they provide their players with products that they would most want to try, and
continue to play. Clearly the lotteries
have been very successful at selling their products. Last year, annual lottery sales in the United
States totaled about $60 billion, and sales were over $4.7 billion in Massachusetts,
a state with just 6.6 million people.
As I
take on this new role, I have a lot to learn about compulsive gambling, and am
looking forward to learning from the best.
Some may think I am changing sides, becoming anti-gambling. However, the reality is that the Council is
neutral about gambling. Its goal is
limited toward the prevention of compulsive gambling and to help current
problem gamblers find effective resources to aid in their recovery. Toward those
goals, the Mass Lottery and Council are actually partners, since eliminating
compulsive gambling is in everyone’s interest.
As a
researcher, I am very excited to apply my lottery industry and market research
expertise to compulsive gambling issues.
For
many lottery players, buying lottery tickets with “disposable money” (money
used for discretionary use after all of the bills are paid) can be fun, like
going on a ride at an amusement park.
However, for those who have addictive behavior and gamble compulsively
the result can be heartbreaking and devastating. Money that should be used to pay for needed
products and services such as: food, housing, clothing and health care is
instead spent on scratch tickets comprised of shiny paper with predetermined
outcomes and cash register receipts for games with drawings.
Games
are designed so that most players will occasionally win “your money back” type
prizes, creating an incentive for the player to keep playing. While a few well publicized players do win
big, typically the more players play, the more they lose. That is the only way the system can work. Here’s why:
For
every dollar a player spends to buy a lottery ticket, about 70 cents is
returned into the prize pool, 25 cents goes to the state treasury (after all,
that is the reason for the lottery) and about 5 cents is used to cover administrative
costs.
Much
of the money that goes back to prizes fuels top “promotable” prizes, while the
majority of tickets are losing tickets, “win your money back” tickets and some
minimal “small tell your friends you won” type prizes.
For those who find fun in these games, the lottery has succeeded
in meeting its objective. The lottery wants you to have fun and play for
entertainment value... while it takes your money. They also couch their message
by saying, “play responsibly;” meaning do not spend more than you can afford to
lose, because that is the likely outcome. However, for those who cannot play
just for fun and are experiencing gambling issues, the Mass Council on
Compulsive Gambling understands the problem and they can help.



